By Dawn Marie
Your phone can do everything but drive, though it won’t be long until technology cracks that code too. We live in a technological wonderland where content is king and it just got better.
Cell phones have taken it to the next level with 2D barcode reader applications.
Imagine snapping a 2D barcode with your cell phone off a subway poster and being sent to a website that allows you to receive detailed maps, forecasts, and severe weather alerts targeted to your exact geographic location. Or having the ability to click through movie trailers by scanning movie posters on the street. Or pointing your camera at a Nike ad and receiving an instant special offer. Or being in a bar and scanning the coaster your drink is on to receive a drink special.
Companies like Scanbury are leading the revolution with their application Scanlife, a 2D barcode reader that you can slap on virtually any hard surface. The barcode application has serious potential to revolutionize the way we consume ads, receive offers, interact with websites, and connect with our favorite brands.
Advertisers are turned on by the idea, seeing immense promise in the ability to deliver exactly what their target audience wants, when they want it, and in the format they want it in. While consumers aren’t fans of invasive ads proliferating their facebook profiles, if you give them the opportunity to seek out content an interesting format they just may bite.
Go technology.
